Soapbox Moment Of The Month

Dated: March 2 2017

Views: 231

While I could write my monthly blog about something like interest rates or the housing market or projections for next year, I'm choosing instead to write about something I'm truly passionate about, my company, Keller Williams (KW).

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KW is not JUST a real estate brokerage. KW to me is a mindset and a culture. They care about me and my future and my goals and in fact, they care about each individual agent in the company's goals. Our motto or mission statement is: Careers worth having. Businesses worth owning. Lives worth living. It's not about making money. It's about creating something that will last, that people will remember you for, and that you can pass down to your kids. 

It's a common misconception that real estate is a "job" or even a "career". Make no mistake, real estate is a business that you need to treat like a business. You need to have a Profit and Loss sheet, you need to be incorporated, and you need to know your numbers. If you want to make $100,000 annually, you need to sell 32 houses at $220,000 per house. In order to do that, you need to have a database of 1600 people that you market to 12 times per year. Those numbers can all be adjusted but you need to stick to averages.  For example, research shows that for every 12 "mets" in your database, people that you connect with 33 times per year, you can net 2 sales. That means that the 1600 people in your database can be reasonably reduced to 192 people so long as you are consistently connecting with them 33 times annually. Emails, phone calls, face-to-face meetings, lunches, holiday cards, thank you notes, Facebook messages, etc are all "touches" in your campaign to hit the magic number, 33. 

Real Estate is a relationship business, not a sales business. If you treat people right, help them navigate the largest purchases and sales of their lives, and help them grow wealth through real estate, your clients and past clients will sing your praises and repay you tenfold over your career. Keller Williams' culture is all about Win-Win scenarios, Doing the right thing, Customers 1st, Commitment in ALL things, and Communication at the highest level.

Thanks everybody, I hope you enjoyed my "soapbox moment". Have a great week!



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